- Keyword research: Helps users find keywords that are relevant to their site and competitors
- Competitor analysis: Helps users understand their competitors' SEO strategies and PPC campaigns
- Backlink analysis: Helps users find backlinks from high-ranking sites and create content that can earn links
- Reporting and tracking: Helps users create customizable reports and track their site's performance
- PPC campaign optimization: Helps users optimize their PPC campaigns
SpyFu uses web scraping technology to gather data. It offers a variety of plans, including Basic, Professional, and Team, with different features and price points. SpyFu was founded in 2006 by Mike Roberts.